If you are thinking about stepping up your company’s marketing game, you may want to think about the physical signs that are in and around your store. Whether you have one main location or you have many, you will want to ensure that you are doing what is necessary to promote these locations. Yes, you may think that it is a waste of money to go and spend more on digital ooh, but we believe that it is necessary. Only when you have high quality digital signs and billboards will you know that you are doing what is needed from a marketing perspective.
For those who are wondering about what benefit you are going to get from a digital sign, we can tell you right now. The first reason that you want to get a digital sign or billboard is because it stands out. Sure, you can see every type of sign in the day, but what about when it is dark? Sure, you can have a regular billboard that has lights around it, but we all know those do not stand out in the same way as the digital billboards. Think about those massive billboards on Times Square and what a great statement they make.
Another reason to go digital is because it makes it so much easier for you to adjust what is on the billboard or sign. Let us say that you have different promotions for each day in the week now you can easily have information about those promotions or discounts on the sign. You barely have to do any work and the message on the sign has been changed. That is how easy it is to get your message across. And if you have some special event, you can have a new message or digital sign up within minutes.